Getting Older is something to celebrate

Published: Thursday, 9 May 2024

Getting older doesn’t have to be a difficult time! 

This year marks 55 years since the term ‘ageism’ was coined by Robert Butler in 1969. Research shows that even today, getting older is still strongly associated with being frail, lonely and sad.

Ageism is deeply damaging both to individuals and to our communities. Recent research suggests that a quarter of people over 50 have felt discriminated against while doing everyday tasks or accessing services. Even positive phrases like ‘you look young for your age’ can serve to bring up damaging stereotypes.

Nottingham On Call is leading the charge on changing the way we talk about getting older.

Many of us are living for longer. It is therefore vital that we are all able to make the most of our extra years. We can start by talking differently about ageing. So many people have greater self-confidence in later life. Not to mention the wealth of experience older workers bring to their workplaces. It’s time we celebrated people as they are getting older.

Just because your years are advancing doesn't mean you still can't partake in the activities you used to enjoy, Our mobile care alarm range is for anyone who is getting older and still wants to carry on with life as normal. Getting out and about and making the most of your day can make such a difference. Our mobile care range can make sure you can do this with the reassurance that you can contact us if you ever need help.

If you or a loved one wants to talk about the range of equipment we can offer. Call us or send us a message from our Contact us page. Our team of helpful advisors can can help with any questions you might have.